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MARK 233 - Individual Presentation







Bojkov, K. (2023) 29 Instagram statistics for your marketing strategy in 2023, EmbedSocial. Available at: https://embedsocial.com/blog/instagram-statistics/#:~:text=79%25%20of%20the%20Instagram%20users,for%20their%20products%20or%20services. (Accessed: 11 May 2023).


Gutierrez, S. (no date) Gen Z: Social Media and shopping habits, SurveyMonkey. Available at: https://www.surveymonkey.com/curiosity/gen-z-social-media-and-shopping-habits/ (Accessed: 11 May 2023).


Moth, D. (2013) 85% of consumers favour apps over mobile websites, Econsultancy. Available at: https://econsultancy.com/85-of-consumers-favour-apps-over-mobile-websites/ (Accessed: 11 May 2023).


The post-purchase survey: A vital marketing attribution tool (2023) Fairing Post-Purchase Surveys: Attribution, CRO & More. Available at: https://fairing.co/blog/the-post-purchase-survey-marketing-attribution-tool#:~:text=Really%20primed%2C%20in%20fact%3A%20for,did%20you%20hear%20about%20us%3F%E2%80%9D (Accessed: 11 May 2023).


Wurmser, Y. (2020) Apps far outpace browsers in US adults’ mobile time spent, Insider Intelligence. Available at: https://www.insiderintelligence.com/content/the-majority-of-americans-mobile-time-spent-takes-place-in-apps (Accessed: 11 May 2023).

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