Fast Fashion involves clothing designs that move quickly from the catwalk to stores to take advantage of new found trends. It allows mainstream consumers to buy the popular new look or the next big thing at a reasonable price. Fast fashion became common due to cheaper, faster manufacturing and shipping methods, increased consumer appetite for up-to-the-minute styles, and improved purchasing power.
The fashion industry continues to grow at such rapid rates in terms of production as well as the manufacturing of clothing worldwide. There's a continuing global scrutiny the fashion industry faces daily due to its environmental pollution supply chain organisations, even with the broadly shown negative impacts this contamination has upon the environment, 'Fast Fashion' continues to grow with such might. Fast fashion is based on low-priced clothing selections that attempt to portray luxury fashion ideas. Fast fashion holds a place in the hearts of young consumers today, even with the idea of embodying unsustainability (Shalini Rukhaya 2021).
The Idea of Raw textile fibre to the finishing fabrics mostly involves cheap labour, pollution of the air and the extensive use of potentially harmful chemicals (Saroj Yadav 2021). Through its supply chain, the fashion industry contains vast amounts of water, raw materials and energy, all equating to a massive demand for earth's natural resources.
The international labour organisation figure on the environmental impact per kg of materials used in most fast fashion companies.
This digital artifact aims not only to create exposure on the topic of fast fashion's adverse effects on the earth's natural resources, but to provide these younger buyers with the initiative to choose an alternate way of purchasing, selling, and distributing environmentally friendly clothing products. The questions needed to be answered here are how I can use media and communication technologies to cut Greenhouse gas emissions (GGEs)? and what contributions take direct actions to ensure a global average temperature increase of degrees Celsius by 2050?
How I will answer these questions will first need to look at the statistics into how much of these GGEs are pumped into our environment.
The greenhouse gas emission from fast fashion equates to millions of tonnes of carbon dioxide annually, accounting for around 10% of the global carbon dioxide outflow (Kaikobad NK,2015). Fashion production generates such quantities of greenhouse gasses through energy thrown into manufacturing. Things such as the quantity of output mixed with the transportation of millions of clothing items purchased annually are all extremely detrimental to our environment.
Therefore I will use my social media presence as a platform to develop a new process on how we, as the market, can start taking action for our world by minimising fast fashion purchases.
Below is my digital artifact timeline on how to appropriately time manage my task.
This digital artifact will inform the public on how to effectively avoid fast fashion shopping habits through exploring more sustainable and natural materials such as cotton, wool or linen, as well as create a significant focus on various thrift stores in your area which donate a portion of their profits to environmental causes. Overall, the goal for this task will remain to use my social media power to create awareness and evidently reduce the carbon footprint we all place into the environment each year, ensuring a global temperature increase of degrees Celsius by 2050, as well as a more extensive scale reduction of GHGs, realised in our environment.
Video Content for Down to the Wire, With Attire
references
Nathalie Remy, Eveline Speelman, and Steven Swartz, (2021) Stylish, affordable clothing has been a hit with shoppers. Now companies are trying to reduce its social and environmental costs. Available at: http://dln.jaipuria.ac.in:8080/jspui/bitstream/123456789/3091/1/Style-thats-sustainable-A-new-fast-fashion-formula.pdf (Accessed: March 17, 2023).
Aldaadi, S.E.H. (2021) Impact of economic sustainability in apparel factories on economic challenges in Saudi Arabia, Open Journal of Social Sciences. Scientific Research Publishing. Available at: https://www.scirp.org/journal/paperinformation.aspx?paperid=110703 (Accessed: March 17, 2023).
Berg, A. et al. (2020) Fashion on climate, How the fashion industry can urgently act to reduce its greenhouse-gas emissions. McKinsey & Company. Available at: https://www.mckinsey.com/industries/retail/our-insights/fashion-on-climate (Accessed: March 17, 2023).
International Labour Organisation (no date) Abstract, Taking climate action: Measuring carbon emissions in the garment sector in Asia. Available at: https://www.ilo.org/legacy/english/intserv/working-papers/wp053/index.html#:~:text=should%20be%20prioritized.-,Executive%20Summary,in%20carbon%20emissions%20per%20year. (Accessed: March 17, 2023).
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